Critical+Viewing+Literacy

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The Main idea of this commerical is that if you use Old Spice body wash, you will not only be able to do anything you want but women will be more attracted to you. The audience of this commerical is not only men but women as well. The men audience aspect is that if you get this body wash, you can do anything and have any woman. The women aspect is that if you buy this for your man, he will be able to get you anything thing you want. The purpose of this commerical is to get people to buy the Old Spice body wash.

In this commercial, the creator uses alot of different rhetorical devices. The appeal of this commerical is Pathos, because the commerical is trying to connect with a man wanting to be able to do anything he wants, and connect with women to buy their product so that the woman's man will do anything she wants him too. This commerical uses exaggeration. There is no way that any of what the commerical says can happen would happen when someone uses this body wash. The critical analysis of the persuasive elements impacts this video more because it helps the viewer understand why the creator of this commerical was trying to get at by using these techniques and also, it can help the viewer want to buy this product more.